The Farming Dilemma
商品編號：W25058
出版日期：2021/10/21
再版日期：
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：analytics;entrepreneurship;Africa;strategy;farming;decision making
難易度：3 - Undergraduate
內容長度：3 頁
地域：Kenya
產業：Agriculture; Forestry; Fishing and Hunting
事件年度：2019
In early 2019, Chrystopher Jesse, a student at Jomo Kenyatta University of Agriculture and Technology in Nakuru, Kenya, inherited a 10-acre piece of land outside the city. With his degree in procurement nearing its completion and a competitive job market awaiting him after graduation, Jesse now faced the decision of whether to sell the land or use it to begin operations as a small-scale farmer. This venture, if successful, had the potential to represent a portion or all of Jesse’s full-time income over the long term.
As part of his overall decision, Jesse needed to consider two key options: Assuming he chose to start the farm, Jesse needed to decide whether to plant potatoes or carrots. After deciding which crop to plant, he would then have to decide whether to irrigate the land or not.
教學手冊：W25059
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