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Inspiratica Web Service

Roger A. More; Rocky Campana

商品編號:9B11A005
出版日期:2011/04/08
再版日期:
商品來源:Ivey
商品主題:Entrepreneurship; Marketing
商品類型:Case (Field)
涵蓋議題:Pricing;Portfolio Management;Strategic Market Plan;Promotion
難易度:4 - Undergraduate/MBA
內容長度:20 頁
地域:Canada
產業:Business Services
事件年度:2011

Inspiratica Web Services was started by one owner in 2006, and since then the company was realizing six figure sales, had offices in downtown London, Ontario, hired six staff and expanded its product offering to a complete web services package. The owner was just finishing university and he finally would have time to fully commit to his business.

The purpose of this case is to teach students how to make a strategic market plan for a company. It focuses on managing a company's portfolio by looking at opportunities in the market, determining where competition is in the market and determining a pricing model that would match the target customer.

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