The case describes AskTheDoctor.com and the challenges facing its founders in 2010. While AskTheDoctor.com has exhibited steady growth since its inception in 2005, the owners are uncertain about the future of the site and where to take it next. This case provides students with the various options available to the founders regarding the website. Students can evaluate these options from a variety of perspectives. The case also addresses the distinct differences between the actions underlying entrepreneurial discovery and entrepreneurial creation. This case is suitable for courses in entrepreneurship and can be used with Sharon Alvarez and Jay Barney, "Discovery and Creation: Alternative Theories of Entrepreneurial Action," Strategic Entrepreneurship Journal, 2007, vol. 1, no. 1, pp. 11–26.
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