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GSK's Andrew Witty: Addressing Neglected Tropical Diseases and Global Health Issues - "Open Labs, Open Minds" (B)

Michael J. Rouse; Chander Sehgal

商品編號：9B10M110
出版日期：2011/04/08
再版日期：
商品來源：Ivey
商品主題：General Management/Strategy; International Business
商品類型：Supplement
涵蓋議題：Strategic Stakeholder Management;Corporate Social Responsibility;Brand Management;Innovative Business Model
難易度：4 - Undergraduate/MBA
內容長度：4 頁
地域：United Kingdom; Global
產業：Chemicals and Allied Products
事件年度：2010

In January 2010, Andrew Witty realized that the Pharmaceutical Patent Pool in and of itself was insufficient to generate action on neglected tropical diseases. He announced, therefore the "Open Labs, Open Minds" strategy. Was this enough to encourage action for neglected diseases affecting the world's poorest? How would GSK's shareholders react?

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