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GSK's Andrew Witty: Addressing Neglected Tropical Diseases and Global Health Issues - The "Pharmaceutical Patent Pool" (A)

Michael J. Rouse; Chander Sehgal

商品編號:9B10M109
出版日期:2011/04/08
再版日期:
商品來源:Ivey
商品主題:General Management/Strategy; International Business
商品類型:Case (Pub Mat)
涵蓋議題:Innovative Business Model;Strategic Stakeholder Management;Corporate Social Responsibility;Brand Management
難易度:4 - Undergraduate/MBA
內容長度:20 頁
地域:United Kingdom; Global
產業:Chemicals and Allied Products
事件年度:2009

In February 2009, Andrew Witty reflected on his vision for big pharma as a catalyst for change which focussed on two key issues: 1) promoting innovation for the products that treat or prevent neglected tropical diseases and 2) improving access to medicines in the world's poorest countries. He had announced the creation of the "Pharmaceutical Patent Pool" and wondered if it was the right strategy to deliver on the two key issues.

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