ING DIRECT USA: Facing the Future

Gerard Seijts; P. Fraser Johnson; Mary M. Crossan; V. Joseph Compeau; Ken Mark

商品編號：9B10M090
出版日期：2011/01/27
再版日期：
商品來源：Ivey
商品主題：General Management/Strategy; Management Science
商品類型：Case (Field)
涵蓋議題：Strategic Positioning;Cultural Customs;Operations Management;Information Systems
難易度：4 - Undergraduate/MBA
內容長度：32 頁
地域：United States
產業：Banking
事件年度：2010

ING DIRECT USA has had a successful first 10 years: it has grown to one of the largest U.S. banks with $90 billion in assets. It has developed an innovative culture; it has a unique approach to banking; and it has a strong brand name. As a result of a regulatory requirement in the Netherlands, ING Group is required to divest ING DIRECT USA by 2013. The chairman, president and chief executive officer is reviewing his organization and thinking about what challenges the firm will face in the future.

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