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Brand Equity

Chris A. Higgins; Jodie Whelan

商品編號：9B10E023
出版日期：2011/02/01
再版日期：
商品來源：Ivey
商品主題：Management Science; Marketing
商品類型：Case (Library)
涵蓋議題：ANOVA/MANOVA;Brand Equity;Measuring Intangible Constructs
難易度：4 - Undergraduate/MBA
內容長度：3 頁
地域：Canada
產業：Amusement and Recreation Services; Food and Kindred Products
事件年度：2010

A marketing company has collected a large dataset on brand equity for the fast food and travel sectors. They have come up with their way of measuring "brand equity." Various statistical techniques are used to assess the concept of brand equity. These include descriptive statistics, crosstabs, ANOVA and MANOVA.

教學手冊：8B10E023
補充材料：7B10E023A;7B10E023B

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