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W.C. Wood Company (A)

David Wood

商品編號:9B10D010
出版日期:2010/12/13
再版日期:
商品來源:Ivey
商品主題:International Business; Operations Management
商品類型:Case (Field)
涵蓋議題:Sensitivity to Risk;Payback Analysis;Quantifying Risk;Management in Crisis;Implementation;Risk Management
難易度:4 - Undergraduate/MBA
內容長度:9 頁
地域:Canada
產業:Electric & Electronic Equipment Supplies
事件年度:2004

The vice-president of manufacturing for W.C. Wood Company was reviewing a proposal to change the company’s packaging for their line of refrigerators and freezers. The proposal recommended a move from cardboard packaging to a combination of polystyrene foam and clear plastic film. Switching to this method of packaging would save on material and labour costs, and result in a significant reduction in damage claims due to the increased package stability; however, a substantial capital investment would be required to launch the change. The equipment required to convert to the new design would require a six-month lead time and one week to install, preferably over the company's summer shut-down. The vice-president needed to evaluate his options of converting all lines at once or transitioning to the new packaging system in stages in order to make his decision.

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