Otoyol Motor Company
商品編號：9B09M053
出版日期：2009/08/27
再版日期：
商品來源：Ivey
商品主題：General Management/Strategy; International Business; Marketing; Operations Management
商品類型：Case (Library)
涵蓋議題：Strategy;Competitive Strategy;Competitiveness;Market Strategy
難易度：4 - Undergraduate/MBA
內容長度：24 頁
地域：Turkey
產業：Transportation Equipment
事件年度：2007
Otoyol Motor Company, a large commercial vehicle manufacturer, is on the verge of being liquidated by its shareholders. Despite all efforts to maintain its competitive position, the company has been caught in a downward spiral. Erosion of its first mover advantages, shifts in industry core competencies and changes in consumer preferences have depreciated the company's value proposition and deteriorated its market share. Utilizing empirical data, this case illustrates the evolution of the commercial vehicle industry in Turkey, changes in industry conditions, and competitive strategies employed by the incumbent and its Japanese rivals in various life cycle stages. Puppy dog ploy, market penetration, product strategy, long term market share acquisition stratagems employed by challengers, and the incumbent's counter moves are chronicled.
教學手冊：8B09M53
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