Kimpton Hotels - Setting Prices on Priceline (C )

Chris Anderson; John G. Wilson; Joel Read

商品編號：9B09E029
出版日期：2010/02/11
再版日期：
商品來源：Ivey
商品主題：Management Science; Marketing; Operations Management
商品類型：Supplement
涵蓋議題：Customer Demand;Probabilistic and Statistical Modeling;Modeling;Simulation
難易度：4 - Undergraduate/MBA
內容長度：2 頁
地域：United States
產業：Hotels; Rooming Houses; Camps
事件年度：2009

The Kimpton Hotels’ area director of revenue management (director) for Washington, D.C. was excited about using Priceline.com to help fill rooms on some of Kimpton’s low-demand weekends. He estimated the coming weeks’ demand across three rate classes and across three lengths of stay (LOS), and he wanted to make sure he did not use Priceline.com too aggressively by releasing too many rooms onto the site.

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