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M2 Universal Communications

Srinivas Krishnamoorthy; Peter C. Bell; Ankur Bansal; Peter Vaz

商品編號:9B09E013
出版日期:2009/10/21
再版日期:
商品來源:Ivey
商品主題:Management Science
商品類型:Case (Field)
涵蓋議題:Advertising Strategy;Internet;Optimization;Advertising Media
難易度:4 - Undergraduate/MBA
內容長度:5 頁
地域:Canada
產業:Communications Industry
事件年度:2008

Teleco Inc. (Teleco), an established telecom conglomerate with a significant position in the Canadian wireless business, had engaged M2 to plan its digital media spending strategy for the upcoming quarter. The vice-president at M2 would have to help Teleco decide on the ideal investment strategy for its $1.5 million digital media advertising budget and wondered how this would affect M2's strategic recommendations.

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