您選擇的商品

Strategic Leadership at Coca-Cola: The Real Thing

W. Glenn Rowe; Suhaib Riaz

商品編號:9B08M040
出版日期:2008/11/04
再版日期:
商品來源:Ivey
商品主題:General Management/Strategy; International Business
商品類型:Case (Library)
涵蓋議題:Performance Evaluation;Corporate Strategy;Leadership;Management Style
難易度:4 - Undergraduate/MBA
內容長度:15 頁
地域:United States
產業:Food and Kindred Products
事件年度:2008

Muhtar Kent had just been promoted to the CEO position in Coca-Cola. He was reflecting upon the past leadership of the company, in particular the success that Coca-Cola enjoyed during Robert Goizueta's leadership. The CEOs that had followed Goizueta were not able to have as positive an impact on the stock value. When his promotion was announced, Kent mentioned that he did not have immediate plans to change any management roles but that some fine-tuning might be necessary.

教學手冊:
補充材料: