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TeaBox - Running Tuck Shops in Hong Kong Schools (A)

Kevin Au; Mingles Tsoi

商品編號:9B08M032
出版日期:2009/03/16
再版日期:
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:Strategy and Resources;Employee Relations;Non-Profit Organization;New Enterprises
難易度:4 - Undergraduate/MBA
內容長度:11 頁
地域:Hong Kong
產業:Food Stores
事件年度:2007

TeaBox was a small, food-selling retail shop located in secondary schools in Hong Kong. It was considered a bold enterprise as it was ran by a non-governmental organization using social workers to test social enterprise as a way of servicing the community. After one year in business, an evaluation of the enterprise identified poor management as the cause of financial losses and complaints in employee surveys. The superintendent of TeaBox was determined to save the venture and began by investigating the financial statements and employee surveys in depth to find a way to make TeaBox a viable enterprise and differentiate it from other, similar providers. Based on this analysis, he wanted to develop a concrete plan to become successful.

教學手冊:8B08M32
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