Arla Foods and the Cartoon Crisis (C)

Henry W. Lane; Mikael Sondergaard; David T.A. Wesley

商品編號：9B08M007
出版日期：2008/01/31
再版日期：2010/02/26
商品來源：Northeastern University
商品主題：General Management/Strategy; International Business
商品類型：Supplement
涵蓋議題：Intercultural Relations;Women in Management;Crisis Management;Boycott
難易度：4 - Undergraduate/MBA
內容長度：2 頁
地域：Denmark; Sweden; Saudi Arabia
產業：Food and Kindred Products
事件年度：2006

Just as Arla Foods has re-established its reputation in the Middle East, another provocative cartoon is released in a Swedish paper and the communications director of Arla Foods must decide how the company will respond. This is a supplement to Arla Foods and the Cartoon Crisis (A), Ivey product 9B08M005.

教學手冊：8B08M05
補充材料：