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Callaway Golf Canada: The Mobile Performance Team

John S. Haywood-Farmer; Brett Jackman

商品編號:9B08D005
出版日期:2008/12/09
再版日期:2009/04/17
商品來源:Ivey
商品主題:Entrepreneurship; Operations Management
商品類型:Case (Field)
涵蓋議題:Customer Service;Marketing Defense Strategies;Service Operations;Sports
難易度:4 - Undergraduate/MBA
內容長度:17 頁
地域:Canada
產業:Fabricated Metal Products
事件年度:2008

On January 2006, the director of performance management for Callaway Golf Canada (Callaway Canada) was in his Toronto office preparing for his upcoming meeting with Callaway Canada’s managing director. The managing director had asked the director of performance management to assess the results of the mobile performance team (MPT) and to design a plan for the 2008 golf season that would ensure that Callaway Canada would stay one step ahead of its competitors, who, the director of performance management believed, were preparing to increase their focus and resources on service.

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