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The North West Company: Cross-enterprise Strategy

Stephen R. Foerster; Mary M. Crossan; James E. Hatch; Ken Mark

商品編號:9B07M047
出版日期:2010/02/05
再版日期:
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Case (Field)
涵蓋議題:
難易度:4 - Undergraduate/MBA
內容長度:25 頁
地域:Canada
產業:General Merchandise Stores
事件年度:2003

The North West Company cases allow students to take a cross-enterprise leadership approach in looking at the dilemma facing the president and chief executive officer of The North West Company (North West), a food and general merchandise retailer operating primarily in Northern Canada. In early 2003, North West had negotiated a master franchisor agreement with Giant Tiger Stores Limited (Giant Tiger) with the objective of opening stores west of Winnipeg. In contrast with North West's ""push"" system of product replenishment, Giant Tiger had developed a successful ""pull"" system that gave individual store managers tremendous leeway in ordering decisions. The president and CEO wonders whether there is an opportunity to drive better results by adopting Giant Tiger's pull system within its Northern stores. The upside potential may include higher sales and reduced inventory levels as merchandise is tailored for each community. On the other hand, North West may face logistics and human resources issues in attempting to adopt this new system. This case provides detailed information about North West, its environment and Giant Tiger. The supplements The North West Company (B): Supply Chain Management, product 9B07D008, and The North West Company (C): Human Resources, product 9B07C024, look at the supply chain and human resources issues.

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