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Sunripe Marketplace

Eric Morse; Ken Mark

商品編號:9B06M049
出版日期:2006/05/12
再版日期:2009/09/21
商品來源:Ivey
商品主題:General Management/Strategy
商品類型:Case (Field)
涵蓋議題:Strategic Positioning;Systems Analysis;Operations Management
難易度:4 - Undergraduate/MBA
內容長度:9 頁
地域:Canada
產業:Food Stores
事件年度:2006

The founder of Sunripe Marketplace is thinking about how to grow his operations. He has two fresh produce-focused stores and a unique set of distribution and store-level systems that differentiate him from other supermarkets. Would the current system enable him to expand his operations beyond two stores? This case study allows instructors to discuss entrepreneurship (how an independent competes against big-box retailers). As a complementary exercise, the case gives students enough information to construct Sunripe's income statement.

教學手冊:
補充材料:7B06M049