您選擇的商品

Vidalia Onions - Sweet and Sour Transitions

Peter Tingling

商品編號:9B06M022
出版日期:2006/02/06
再版日期:
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Case (Library)
涵蓋議題:Entrepreneurial Marketing;Brand Management;Managing Industry Change;Consumer Marketing
難易度:4 - Undergraduate/MBA
內容長度:11 頁
地域:United States
產業:Agricultural Production - Crops
事件年度:1998

Vidalia onions are an important crop in Georgia and a carefully managed brand despite variance in product quality. To address this perceived problem, an entrepreneur developed a new way of testing the sweetness of Vidalia onions and certifying them for consumer identification. However, his company, Vidalia Labs, has altered the dynamics of the industry and is not supported by all farmers.

教學手冊:8B06M22
補充材料: