The Home Depot Canada: Renovating Strategy
商品編號：9B06A031
出版日期：2006/11/23
再版日期：
商品來源：Ivey
商品主題：Marketing
商品類型：Case (Field)
涵蓋議題：Segmentation;Competitive Strategy;Retail Marketing;Retailing
難易度：4 - Undergraduate/MBA
內容長度：16 頁
地域：Canada
產業：Bldg. Materials; Hardware; Garden Supply
事件年度：2005
The president of The Home Depot Canada (THDC), a subsidiary of U.S.-based The Home Depot Inc., had recently articulated her own vision for THDC: to become Canada's top retailer. To achieve this goal, THDC would have to continue to evolve to meet the changing needs of its customer base. The do-it-yourself segment, which THDC had nurtured, was giving way to the do-it-for-me segment. Attracting the female customer, towards whom The Home Depot Inc. had only recently turned its attention, was critical to future growth. The big-box format was approaching saturation in Canada's urban centers. The company would have to look for growth from secondary, inner city markets, requiring stores with less square footage. Did THDC need a new retailing strategy? The president wondered whether the strategy, which had been tried and tested, should be continued, tweaked or overhauled.
教學手冊：8B06A31
補充材料：