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Runners' Choice

Elizabeth M.A. Grasby; David House

商品編號:9B06A017
出版日期:2006/11/06
再版日期:2007/01/16
商品來源:Ivey
商品主題:Marketing
商品類型:Case (Field)
涵蓋議題:Product Positioning;Retail Marketing;Marketing Communication;Market Strategy
難易度:1 - Introductory
內容長度:19 頁
地域:Canada
產業:Apparel and Accessory Stores
事件年度:2005

The owner of Runners' Choice, a running specialty store, must determine what changes to make to his marketing strategy in order to differentiate his business from that of his chief competitor, which has a similar name. Students perform a customer analysis, evaluate the existing promotional activities and product offerings of the two similar competing businesses to clearly position Runners' Choice relative to its competition.

教學手冊:8B06A17
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