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Note on Retail Convenience

Michael R. Pearce

商品編號:9B05A031
出版日期:2005/12/14
再版日期:
商品來源:Ivey
商品主題:Marketing
商品類型:Note
涵蓋議題:Merchandising;Store Layout;Services;Retailing
難易度:4 - Undergraduate/MBA
內容長度:15 頁
地域:
產業:Miscellaneous Retail
事件年度:

Convenience is a key competitive benefit retailers can offer: ways to save customers time and effort. Retailers employ various strategies, including location, layout, merchandise arrangement, transaction processing, hours and delivery, to differentiate themselves from competitors. This note explains each of these strategies, and explore the growing importance of shopping convenience.

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