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Goldas: Quality is a Fact

Susan Greenfeld; Susan Rawson-Zacur

商品編號:9B04M075
出版日期:2004/12/20
再版日期:
商品來源:Ivey
商品主題:General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:Corporate Strategy;International Business;Expansion;Globalization
難易度:4 - Undergraduate/MBA
內容長度:14 頁
地域:Turkey
產業:Fabricated Metal Products
事件年度:2002

Goldas is a Turkish-based manufacturer and exporter-importer of gold jewelry. The company is looking at expanding the number of retail stores and increasing revenues through export and its overseas stores. The international relations director must decide what to do first: increase the number of retail stores or increase revenues, and must factor the financing and production issues for each.

教學手冊:8B04M75
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