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Canada Bank Credit Card Co.

Chris K. Anderson; Paul Moir

商品編號:9B04E017
出版日期:2005/03/07
再版日期:
商品來源:Ivey
商品主題:Management Science
商品類型:Case (Field)
涵蓋議題:Customer profitability;Data Mining
難易度:4 - Undergraduate/MBA
內容長度:7 頁
地域:Canada
產業:Banking
事件年度:2003

A business consultant at a large bank must determine if a report indicating that more than half the bank's credit card holders are unprofitable is true. This case contains a dataset that enables students to utilize some of the built in data functions in Excel and provides a basis for discussion of data-mining tools, products 7B04E017A and 7B04E017B.

教學手冊:
補充材料:7B04E017A;7B04E017B