With the hope of changing the way Canadians think about purchasing flowers, the owner of Bloom the Flower Company recognized the importance of the "Wow!" factor and the European florist model in her design of Bloom. Opened in 2002, the Toronto-based florist was continually stocked with a unique array of exotic, cut flowers for everyday purchase or individual or corporate events. Bloom's service delivery was based upon a friendly, welcoming and laid-back approach that focused on providing meaningful solutions to an individual's floral needs. Bloom's success had not gone unnoticed as several additional younger and hipper floral shops had been started in the area since Bloom opened. A number of business and service management issues have to be addressed in order for Bloom to grow.
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