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3M Health Care

P. Fraser Johnson; Viola Hoo

商品編號:9B04D008
出版日期:2011/01/04
再版日期:
商品來源:Ivey
商品主題:Operations Management
商品類型:Case (Field)
涵蓋議題:Distribution;Hospitals;Sales Strategy;Logistics
難易度:4 - Undergraduate/MBA
內容長度:12 頁
地域:Canada
產業:Health Services
事件年度:2003

A summer intern student at 3M Health Care must analyse the health care division's logistics systems and report her findings to the vice-president of 3M Health Care Markets. The vice-president is most interested in the recommendations for the proposed changes to the existing method of distributing products to Canadian hospitals. This case provides sufficient information for students to assess the quantitative and qualitative issues relating to direct distribution versus maintaining its current supply chain structure of using valu-added resellers

教學手冊:8B04D08
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