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Enron - What Went Wrong?

Bert Spector

商品編號:9B04C001
出版日期:2004/03/04
再版日期:
商品來源:Northeastern University
商品主題:Human Resource Management
商品類型:Case (Library)
涵蓋議題:Human Resources Management;Accounting Principles;Ethical Issues;Energy
難易度:4 - Undergraduate/MBA
內容長度:17 頁
地域:United States
產業:Wholesale Trade - Non-Durable Goods
事件年度:2001

Enron enjoyed a reputation as one of the best managed and highest performing companies of the "new economy." In addition to the popular press, a number of leading academics joined in the parade of admirers. Author Gary Hamel featured Enron as one of the leading revolutionaries in his popular book on radical innovation. Another article cited the company's "remarkable" ability to embrace uncertainty in a highly dynamic competitive environment. Chief Executive Officer Jeffrey Skilling recognized that in order to support the evolution from asset-heavy energy provider to a knowledge-dependent trading company, they would have to align Enron's human resources management policies and practices with their strategy.

教學手冊:8B04C01
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