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Megawheels Inc.

Kenneth G. Hardy; Darroch A. Robertson; Ramasastry Chandrasekhar

商品編號:9B04A029
出版日期:2004/10/13
再版日期:2005/11/01
商品來源:Ivey
商品主題:Entrepreneurship; International Business; Marketing
商品類型:Case (Field)
涵蓋議題:Opportunity Recognition;Information Technology;Market Strategy;Sales Strategy
難易度:4 - Undergraduate/MBA
內容長度:24 頁
地域:North America; Europe
產業:Business Services
事件年度:2001

The new chief executive office of a struggling dotcom is faced with high costs and slow revenue generation - sufficient to have burned $Cdn20 million, and profitability was not yet in sight. Fortunately, his venture cap company was still willing to advance funds and he believed that he could nail down some "elephant" deals to save the enterprise. He had the option of chasing smaller deals for immediate cash. In what priority should he attack his strategic issues, and in particular, what size and type of selling opportunities should he pursue.

教學手冊:8B04A29
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