Compaq High Performance Computing (A)
商品編號：9B03M041
出版日期：2003/09/25
再版日期：2009/10/22
商品來源：Northeastern University
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：New Products;International Management;Computer Industry;Competitive Advantage
難易度：4 - Undergraduate/MBA
內容長度：18 頁
地域：Ireland; United States
產業：Electric & Electronic Equipment Supplies
事件年度：1999
By using standard components, Compaq's supercomputer line, known as the Alpha Server SC, attempted to avoid some of the risk associated with supercomputer development. However, more than five years after unveiling its first supercomputer, known as Turbozilla, Compaq's High Performance Technical Computing Group had yet to make a profit, despite rapidly growing demand. The bidding process for large government contracts typically resulted in discounts of up to 70 per cent, leaving little, if any, margin. More importantly, some Compaq managers had become anxious that HPTC systems had begun to consume significant company resources. Alpha servers that had previously been allocated to high margin commercial customers were increasingly being diverted to zero margin supercomputers. Highlighted is the stage by stage process of developing a new product development organization. In doing so, it demonstrates that an important capability and competitive advantage for effective knowledge transfer in global new product development is the ability to construct a network of relationships that are built over time, that lead to the creation of social capital, and that are strong and extensive enough to inhibit duplication by others. Supplement Compaq High Performance Computing (B), product 9B03M042 is available.
教學手冊：8B03M41
補充材料：