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Selkirk Group In Asia (Condensed)

Paul W. Beamish; Lambros Karavis

商品編號:9B02M041
出版日期:2002/11/29
再版日期:
商品來源:Ivey
商品主題:General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:Organizational Structure;International Marketing;International Business;Exports
難易度:4 - Undergraduate/MBA
內容長度:12 頁
地域:Australia; Asia
產業:Stone; Clay; Glass and Concrete Products
事件年度:1998

Selkirk Group is a family-owned brick manufacturer which has built an export business to Japan and other Asian markets from zero to 10% of its volume in seven years. The managing director of the company raises the question of whether it is time to change their regional export strategy and organizational structure in light of the Asian economic crisis and the reasons for their competitive success in both Australia and Asia.

教學手冊:8A99M03
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