Spotnik Communications (A) - Defining the Business Model

Michael R. Pearce; Shamir Allibhai; Michael Brown; Amy McCaig; Wayne Samuels

商品編號：9B02A025
出版日期：2003/02/06
再版日期：2004/07/06
商品來源：Ivey
商品主題：Marketing
商品類型：Case (Field)
涵蓋議題：Telecommunication Technology;Entrepreneurial Marketing;E-Commerce;Market Analysis
難易度：4 - Undergraduate/MBA
內容長度：15 頁
地域：Canada
產業：Communications Industry
事件年度：2002

Two young entrepreneurs have launched one of Canada's first wireless LAN access zones and are considering their next steps. The wireless industry was changing quickly and they wondered if their business model was as good as it could be. By analysing the market segments and the competitive landscape, they must decide Spotnik's direction.

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