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McDonald's and the Hotel Industry

Mark B. Vandenbosch; Ken Mark

商品編號:9B02A021
出版日期:2003/01/09
再版日期:2004/01/05
商品來源:Ivey
商品主題:Marketing
商品類型:Case (Library)
涵蓋議題:Brand Extension;Brand Management;Market Analysis
難易度:4 - Undergraduate/MBA
內容長度:12 頁
地域:United States
產業:Eating and Drinking Places
事件年度:2002

McDonald's, one of the world's strongest and most recognizable brands, intends to extend its "world's best quick service restaurant experience" brand into the hotel industry by launching a hotel in Illinois. An industry observer examines the hotel venture's positioning options and the McDonald's brand extension into a different product class.

教學手冊:8B02A21
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