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Nintendo - The Launch of Game Boy Color

Robert J. Fisher; Adrian B. Ryans

商品編號:9B01A013
出版日期:2001/10/18
再版日期:2008/02/04
商品來源:Ivey
商品主題:Marketing
商品類型:Case (Field)
涵蓋議題:Market Strategy;New Products;Marketing Management;Marketing Mix
難易度:4 - Undergraduate/MBA
內容長度:15 頁
地域:Canada
產業:Electric & Electronic Equipment Supplies
事件年度:1998

Nintendo Co. Ltd. is a worldwide leader in the retail video game industry. In 1998 the color version of Nintendo Game Boy would be launched simultaneously in North America and Europe and would be one of Nintendo's most important launches. The president of Nintendo, Canada must develop a marketing plan that would generate the most profit.

教學手冊:8B01A13
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