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Ikaros Project

Kenneth G. Hardy; George Matheacakis

商品編號:9B00A030
出版日期:2000/10/31
再版日期:2001/08/02
商品來源:Ivey
商品主題:Entrepreneurship; International Business; Marketing
商品類型:Case (Field)
涵蓋議題:Market Analysis;Product Design/Development;Technology;Market Strategy
難易度:4 - Undergraduate/MBA
內容長度:36 頁
地域:Greece
產業:Business Services
事件年度:1999

Two young university graduates evaluate the possibility of introducing a new room reservation system for tourists in Greece, replacing some of the unreliable existing methods. Recent improvements in the telecommunications grid and the emergence of several Internet service providers across Greece, coupled with existing hardware and software technology, paved the way to a window of opportunity for their "Ikaros Project," a collection of transactional interactive networked kiosks. The kiosks would allow customers to obtain real-time information on hotel room availability and make their reservations. Convinced that the system would be accepted by the tourists, there were still many considerations to be researched and resolved: acceptance of the system by the hoteliers, connection costs, system capacity, pricing and the system architecture.

教學手冊:8B00A30
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