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Provincial Furniture Ltd.

Adrian B. Ryans; David G. Burgoyne

商品編號:9B00A017
出版日期:2000/07/06
再版日期:2003/06/05
商品來源:Ivey
商品主題:Marketing
商品類型:Case (Field)
涵蓋議題:Professional Firms;Pricing;Competition;Bidding
難易度:4 - Undergraduate/MBA
內容長度:8 頁
地域:Canada
產業:Business Services
事件年度:2000

The office managing partner of a major international accounting/professional services firm must decide what price to bid for an audit of Provincial Furniture. In order to do this, he must analyze the short and long term benefits of taking on this account and weigh them against the firm's desire to capture new business and its profit goals.

教學手冊:8B00A17
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