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Alfonso's Department Store

Peter C. Bell

商品編號:9A99E002
出版日期:2000/02/16
再版日期:
商品來源:Ivey
商品主題:Management Science
商品類型:Case (Library)
涵蓋議題:Linear regression;Regression Analysis;Statistical Analysis;Data Analysis;Advertising Effectiveness
難易度:4 - Undergraduate/MBA
內容長度:3 頁
地域:USA
產業:General Merchandise Stores
事件年度:1995

The newly appointed general manager of Alfonso's Department Store has initiated a review of Alfonso's newspaper marketing, in part to gain familiarity with the store's marketing practices, but also to look for ways to enhance both sales and market share. (A Microsoft Excel data file is available for use with this case, product 7A99E002.)

教學手冊:8A99E02
補充材料:7A99E002