British Airways: Latin America (B)

Henry W. Lane; David T.A. Wesley

商品編號：9A99C018
出版日期：1999/07/09
再版日期：
商品來源：Ivey
商品主題：General Management/Strategy; International Business
商品類型：Supplement
涵蓋議題：Developing Countries;Organizational Change;Management Style;International Business
難易度：5 - MBA/Postgraduate
內容長度：5 頁
地域：South America; UK
產業：Air Transportation
事件年度：1999

Seeing an opportunity, the general manager for Latin America promised London an unprecedented one-year revenue increase of 44 per cent, provided that sufficient resources were allocated to the region. The early results of his efforts to transform the company's Latin American operations are discussed. This case is a supplement to the British Airways: Latin America (A) case, 9A99C015.

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