A follow-up to Gatorade, case number 9A87A001, which provides information on Quaker Oats' entry strategy into Canada, their subsequent success with Gatorade in Canada and elsewhere up to 1997, and documents the entry of Coca-Cola and PepsiCo into the isotonics market. Gatorade B outlines the nature of the competitive challenges facing Quaker in late 1997.
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