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Marilyn M.

James E. Hatch; Larry Wynant; Steven Cox

商品編號:9A97N005
出版日期:1998/03/05
再版日期:2002/10/28
商品來源:Ivey
商品主題:Finance
商品類型:Case
涵蓋議題:Bank Lending;Financial Analysis;Financing
難易度:4 - Undergraduate/MBA
內容長度:12 頁
地域:Canada; USA
產業:Chemicals and Allied Products
事件年度:1987

Nancy Featherstone, an account manager with the Royal Bank, was assessing a client request for an expanded operating line of credit. Ashleigh Cosmetics Ltd., a Montreal-based manufacturer and distributor of women's cosmetics, planned to launch a new red lipstick line called "Marilyn M." Ashleigh had applied for a $2,000,000 increase in its authorized operating line for a total of $4,500,000. The estimated increase was based partly on anticipated inventory and receivable peak levels for the new product.

教學手冊:8A97N05
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