HK Magazine was a Hong Kong magazine created by three expatriate Americans. It was launched as a monthly magazine after two years of planning. The editorial tone of the publication can best be described as irreverent. Four years later, HK Magazine is now published twice a month and is very successful financially. The three owners are looking at the decision to start a comparable publication in Singapore. There are four principal issues involved in this decision: consumer acceptance, editorial tone, financial risk, and cash flow considerations. At the same time, the trio must examine the potential changes they might have to make in the editorial policy of their Hong Kong publication after China assumes control of the colony on July 1, 1997.
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