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Sabena Belgian World Airlines: Weytjens' First Assignment

Mary M. Crossan; Barbara Pierce

商品編號:9A94M004
出版日期:1994/11/15
再版日期:2002/09/03
商品來源:Ivey
商品主題:General Management/Strategy; International Business
商品類型:Supplement
涵蓋議題:Policy Formulation/Implementation;Management of Change;International Business;Business Policy
難易度:4 - Undergraduate/MBA
內容長度:8 頁
地域:Belgium
產業:Air Transportation
事件年度:1992

The case provides an update on the events subsequent to the (A) case, 9A94M003. It outlines the strategic changes implemented by Pierre Godfroid, Sabena's CEO, and introduces Erik Weytjens, a recent graduate of an MBA program. This case outlines Weytjens first assignment to solve a major logistics problem in the dishwashing department. The case, along with the follow-on series of cases provides the opportunity to: 1) make decisions and take action under realistic constraints of limited information, time and credibility; and 2) reflect on how the pattern of actions supports or undermines strategy.

教學手冊:8A94M03
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