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Dow Canada (A)

Margot Northey; Barbara Pierce

商品編號:9A93L001
出版日期:1993/07/16
再版日期:2002/06/21
商品來源:Ivey
商品主題:Human Resource Management
商品類型:Case
涵蓋議題:Employee Termination;Public Relations;Organizational Change;Communications
難易度:4 - Undergraduate/MBA
內容長度:8 頁
地域:Canada
產業:Chemicals and Allied Products
事件年度:1991

The communications manager for a division of a large chemical manufacturer has been asked to consider the future feasibility of two adjacent plants. She had been informed that a decision had already been made to immediately close two of their current chemical plants. If all four plants closed, nearly one-third of the division's workers (over 400 employees) would be affected. In addition, the activities at the company had a significant economic and social impact on the local community. She must face the task of preparing an initial announcement of the closures and feasibility study plus a draft communications plan to manage the immediate repercussions and ongoing communications.

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