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Noranda: Environmental Communication (A) (Traditional Chinese version)

Margot Northey; Heather Barclay; Alice de Koning

商品編號:9A91LT07
出版日期:2004/12/15
再版日期:
商品來源:Ivey
商品主題:Human Resource Management; International Business
商品類型:Translation
涵蓋議題:Environmental Change;Public Relations;Environment;Communications
難易度:4 - Undergraduate/MBA
內容長度:14 頁
地域:Australia
產業:Forest Industry
事件年度:1989

Senior executives reflect on a failed joint venture with an Australian company, which attempted to build a state-of-the-art pulp mill. Environmental groups' criticism and the repercussions had caused the company to pull out at a cost of $12 million. (A sequel to this case is available titled Noranda: Environmental Communication (B), case 9A91L008).

教學手冊:8A91L07
補充材料: