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Beach Bus

Christopher J. Bridgnell; Richard H. Mimick

商品編號:9A85K026
出版日期:1985/01/01
再版日期:2003/11/05
商品來源:Ivey
商品主題:Marketing
商品類型:Case
涵蓋議題:Production Management/Control;Market Analysis;Feasibility Analysis;Break-Even Analysis
難易度:1 - Introductory
內容長度:16 頁
地域:Canada
產業:Transportation Services
事件年度:1984

Phil Brooks, a second year university student, was investigating the feasibility of starting an enterprise called the 'Beach Bus'. The Beach Bus would be a daily transit service carrying passengers from the cities of Trenton, Belleville, and Bayside, Ontario to Outlet Beach in Sandbanks Provincial Park. Brooks wanted to evaluate the overall feasibility of the idea.

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