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York River Paper Company

J. Peter Killing

商品編號:9A84M011
出版日期:1995/11/30
再版日期:2003/11/28
商品來源:Ivey
商品主題:General Management/Strategy
商品類型:Case (Field)
涵蓋議題:Integration;Competition
難易度:4 - Undergraduate/MBA
內容長度:14 頁
地域:Canada
產業:Paper and Allied Products
事件年度:1983

York River is a Canadian pulp and paper company whose major product is container material, used for making cardboard boxes. The company has three major customers. A small competitor has made a takeover bid for one of these customers. If successful, York will lose 25% of its volume. Should York make a $50 million counterbid to keep the customer? Assessment of the reaction of other customers relative to impending consolidation is critical.

教學手冊:8A84M11
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