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Travel Time on US-202 South (A) and (B) - Teaching Note
作者姓名:Fredrik Odegaard;
商品類型:商品編號:8B12E011
出版日期:2015/05/22內容長度:4 頁

Teaching note for products 9B12E011 and 9B12E012.

Luminar: Leveraging Big Data Using Corporate Entrepreneurship - Teaching Note
作者姓名:Simon Parker; Ramasastry Chandrasekhar;
商品類型:商品編號:8B14M063
出版日期:2015/05/22內容長度:6 頁

Teaching note for product 9B14M063.

Starbucks Canada: The Mobile Payments Decision - Teaching Note
作者姓名:Deborah Compeau; Cato Pastoll; Tyler Rochwerg; Brandon Vlaar;
 商品編號:8B15E002
出版日期:2015/05/22內容長度:8 頁

Teaching note for product 9B15E002.

Luminar: Leveraging Big Data Using Corporate Entrepreneurship
作者姓名:Simon Parker; Ramasastry Chandrasekhar;
商品類型:Case (Field)商品編號:9B14M063
出版日期:2015/05/22內容長度:13 頁

Entravision, a leading Spanish-language broadcasting company in the United States that targets Hispanic Americans, has just set up a digital analytics division called Luminar, which uses Big Data to focus a company’s marketing to a particular set of consumers. The idea of launching Luminar has been mooted by an outsider who is a friend and protege of the company’s founding chairman. As the incumbent president of the new division, he is grappling with .....more

Why Maple Leafs' Bet on Babcock Is a Big Gamble
作者姓名:W. Glenn Rowe;
商品類型:Article商品編號:9B15TC04
出版日期:2015/05/22內容長度:3 頁

Despite spending US$50 million to land one of the most respected coaches in National Hockey League (NHL) history, the Toronto Maple Leafs — an iconic team with abysmal performance — are once again setting fans up for disappointment. If the goal is to increase compensation levels for the fraternity of hockey coaches, then the Leafs have succeeded. But if the objective is to bring the Stanley Cup back to Toronto, the data does not support importing .....more

Why Mining Product Reviews Should Be on Retailers' Radar
作者姓名:Thomas Watson;
商品類型:Article商品編號:9B15TC03
出版日期:2015/05/21內容長度:3 頁

Many early adopters of data mining wasted millions of dollars due to the significant amounts of dirty data contained in IT systems and the length of time required to build data warehouses. But the potential payoff of data mining has soared along with the growth of digital data. Today, thanks to the massive amounts of user-generated content online, firms do not need to build a data warehouse to benefit from data mining. Mining social media sites for .....more

Stack Brewing: A Little Brewery in the Big Nickel
作者姓名:Ron Mulholland; Cameron Brooks;Benoit Roy;Katarina Schwabe;Cassidy Stewart;
商品類型:Case (Field)商品編號:9B15A004
出版日期:2015/05/21內容長度:9 頁

Stack Brewing, a start-up craft brewery, has a capacity of approximately 5,600 litres per month based on twelve 117-litre batches per week. A government grant based on growth and job creation potential will help boost production capacity by five times, necessitating the development of additional distribution and marketing communication strategies. The owner cannot afford a listing in the Beer Store, the distribution monopoly owned by Labatt Breweries .....more

Stack Brewing: A Little Brewery in the Big Nickel - Teaching Note
作者姓名:Ron Mulholland;
 商品編號:8B15A004
出版日期:2015/05/21內容長度:10 頁

Teaching note for product 9B15A004.

Greaves Brewery: Bottle Replenishment - Spreadsheet
作者姓名:Chris J. Piper;
 商品編號:5B04D017
出版日期:2015/05/20內容長度:37 頁

Excel spreadsheet for instructors.

Sai Marine Exports at a Crossroads - Teaching Note
作者姓名:Subhanjan Sengupta; Arunaditya Sahay;
 商品編號:8B15M051
出版日期:2015/05/15內容長度:13 頁

Teaching note for product 9B15M051.

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