Wilderness Safaris: Leveraging Technology for Impact |
作者姓名:Ning Su, Megan Singh |
商品類型:Case (Field) | 商品編號:W28393 |
出版日期:2022/05/31 | 內容長度:11 頁 |
Headquartered in Botswana, Wilderness Safaris was an ecotourism operator that organized several camps and mobile safaris in Africa. Recently, Wilderness Safaris, and the industry in which it operated, had suffered from significant revenue loss because of the COVID-19 pandemic. Although Wilderness Safaris had managed to remain operable, the pandemic had changed the industry’s long-term landscape. The vice-president of Wilderness Safaris was interested .....more
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SafeMotos: Scaling up Innovations in African Ride Hailing |
作者姓名:Darren Meister; Ramasastry Chandrasekhar; |
商品類型:Case (Field) | 商品編號:9B20M182 |
出版日期:2020/10/28 | 內容長度:11 頁 |
In April 2018, the two co-founders of SafeMotos, a motorcycle taxi service in Rwanda, in Central Africa, were examining their expansion plan. Their start-up had not yet become profitable, but they were already making plans to expand into the neighbouring Democratic Republic of the Congo. They were also driven by the larger goals of replicating their tried and tested growth model in other cities on the African continent and moving quickly into the .....more
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A Public Relations Campaign for Rwanda |
作者姓名:Mary Weil; Ken Mark; |
商品類型:Case (Library) | 商品編號:9B14A035 |
出版日期:2014/07/23 | 內容長度:17 頁 |
On February 5, 2012, the founder of McDonald Kinley Emerson, a consultancy in Toronto, Canada, was asked to give a talk about country branding. She decided to focus on the efforts of Racepoint, a U.S. marketing services agency, to reshape the image of Rwanda. As it attempted to shift perceptions of the country from war-torn and chaotic, Racepoint’s campaign attracted controversy amid allegations that wrongdoings were being glossed over in favour of .....more
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