Top Cloud-Agri Technology Co., Ltd.: Digital Business Model
商品編號：9B20M052
出版日期：2020/03/30
再版日期：2020/03/30
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：digital business model
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：China
產業：Agriculture; Forestry; Fishing and Hunting;
事件年度：2017
Top Cloud-Agri Technology Co., Ltd. (TPYN) was a Chinese high-tech company serving the agricultural industry. By implementing a digital business model, TPYN transformed from a traditional business model to a digital leader in the industry. To achieve further growth and develop an innovative digital business model, the chairman of the company put forward the new concept of “open, share, integrate, and win-win.” This concept presented not only a rare opportunity for enterprise development but also a considerable challenge, as the required cross-industry, cross-domain integration meant an increased consumption of resources. Should the company look for collaborators within the government or with other larger platforms, or could TPYN continue implementing the new model alone?
教學手冊：8B20M052;
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