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Assessing Corporate Impact: Danby's Response to Syrian Immigration

Diane-Laure Arjalies; Pratima Bansal; Bobby Kaloty;

商品編號:9B20M107
出版日期:2020/05/29
再版日期:2020/05/29
商品來源:
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:humanitarian;refugees;impact assessment;corporate social responsibility;community-based enterprise;charity;social entrepreneurship
難易度:4 - Undergraduate/MBA
內容長度:13 頁
地域:Syria, Canada
產業:Manufacturing;
事件年度:2018

In April 2018, more than one year after the chief executive officer (CEO) of Danby Appliances Inc. launched a private sponsorship program to support Syrian refugees in their integration into Canada, the CEO and others were starting to raise some questions. Although the program seemed to have had an overall positive impact on Syrian refugees, Danby's board of directors wondered about the impact of the program on the appliance business. The settlement program continued to take up a considerable amount of the CEO's time and may have even been a drain on other Danby resources, such as staff time. With competition intensifying in the appliance manufacturing industry, the board asked the CEO to assess the impact of the settlement program on Danby, the refugees, and the community, and to recommend whether the program should continue. The CEO knew it would be difficult to collect precise numbers and wondered how he should start to quantify the true impact of the settlement program.

教學手冊:8B20M107;
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