In 2017, Billy McFarland set out to create an immersive music festival in the Bahamas. He spent eight weeks with rapper Ja Rule planning the Fyre Festival, which, in the end, never brought a single act to the stage. The Fyre Festival became one of the most widely documented festivals of the century, and the subject matter of thousands of news articles, parodies, and memes that poked fun at what was an event planning nightmare. What had gone wrong from an organizational standpoint, and what proactive measures could have been taken to avoid the problems?
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