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Leisure Gardens: Expanding a Tourism Business in Ghana

Nicole R.D. Haggerty; Jenny Min; Gena Zheng; Christine Ward;

商品編號:9B18M125
出版日期:2018/09/10
再版日期:2018/09/10
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:restaurant;entrepreneur;credit
難易度:3 - Undergraduate
內容長度:8 頁
地域:Ghana
產業:Other Services;
事件年度:2017

The owner of Leisure Gardens, a restaurant and accommodation business in a small town in Ghana, faced problems with his business. Approximately 40 per cent of his restaurant customers were paying on credit and not paying on time, causing cash flow problems. His sole employee was unreliable, often absent when the restaurant was busy. This two-part problem hindered the restaurant's success and owner’s ability to expand the business. Moreover, the owner faced external pressures from competitors in the restaurant market. The owner was considering three options to sustainably reduce bad-debt accounts and ensure profitability in the future: implementing an employee contract, changing the payment options, and expanding the business to generate more revenue. Which option would be the best course of action for the future of Leisure Gardens?

教學手冊:8B18M125;
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